Each year, it seems, Google takes a leap forward in design with its smartphones: thinner, lighter, smarter, faster. Take the most recent of its foldables – the Google Pixel 9 Pro Fold – for an example of how far Google can stretch the innovation curve, marrying bold design with radical technology. But does it succeed on both fronts, or does it fail at the last decisive moment? Let’s find out.
At the core of Google’s biggest tech innovation ever is an ambitious attempt to finally reimagine what a foldable phone should really look like. There is absolutely no resemblance of the previous designs, and the Google Pixel 9 Pro Fold is just about the most unrecognisable successor to foldable phones that have come before it. One immediate distinction you will notice is the focus on a new direction from Google. This might make it theoretically the next best thing in foldables. It’s not just the tech that Google is careful about, but the design that will appear user-friendly. Google’s Pixel 9 Pro Fold is one of the most anticipated tech launches of 2023.
With design and engineering prowess overlooking perhaps the one thing that might make the Google Pixel 9 Pro Fold feel complete – stylus support – it’s clear, in an era where phablets are leaving no stone unturned, that a device as monumental as the Pixel 9 Pro Fold will somehow feel incomplete without such support. This is where Google’s main competitor, the Samsung Galaxy Z Fold 6, with not only stylus support but a service that’s been perfected across generations, steps in.
Stylus support: this is what makes a folding device. It’s what makes a phone feel like a canvas, a note-book, a creation tool – infinite. A stylus on a giant screen makes sense from the Samsung Galaxy S24 Ultra to the excellent Galaxy Notes that preceded it. Despite the meaty feature set offered by a phone like the Google Pixel 9 Pro Fold, its absence might lead some to reconsider what you’re actually getting with that premium price.
The Google Pixel 9 Pro Fold is a phone – but it’s also something else entirely. One of its major selling points is a 8-inch tablet screen you can't see until you open the phone. It’s a remarkable case for the usefulness of the larger digital display without the clunkiness more traditionally associated with tablets. Shocking, then, that this kind of material superiority is matched by a new (dare we say unprecedented) level of material duality. Suddenly, the promise of digital work-life separation that phones were once built to protect is no more. We could go on all day, discussing the ways this phone will open up new (and dare we say unprecedented?) possibilities for a digital experience that bridges the line between your work and play life. But the absence of stylus support makes us wonder: are users truly getting what they pay for?
The muted critical feedback about the lack of stylus support on the Google Pixel 9 Pro Fold highlights the delicate balance between innovation and utility. Google might not have a stylus for the Pixel 9 Pro Fold yet, but the company does listen to what its user base wants. In future models, Google could integrate a digitising screen layer that provides the same functionality as the existing stylus. Such an additional feature would improve the user experience and strengthen its position as a pioneer in the foldable phone market.
It is just one example of where Google keeps enlarging the frame of what a smartphone should do and of how much closer that frame can be to what we imagine and crave. Every time it goes public with the latest device it is pitching us into a world of vision and striving, to get it right.
Google’s ambition goes beyond hardware, or even going beyond smartphones. It is a multi-headed tech-beast: if you went for a swim in its energetic ocean, you might find a new search engine, a new AI feature or, yes, a new multifoldable phone. This tech giant wants nothing more than to make the world’s information more accessible, and useful to its customers. The Pixel 9 Pro Fold is only one vision of the future, according to Google: a world in which technology will become more of an extension of human creativity, rather than an artificial obstacle to it. Whether through the devices in our pockets or the services we use every day, Google is constantly in a race for what the future could be – ideally, as freewheeling as the world of our imaginations.
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