The date 7 June may not look like anything special to you, but in the twittering world of game publishing, it reads like a deadline. A few days prior, the video-games giant 2K Games promised some news: the ‘next iteration’ in ‘one of its most beloved franchises’. And so, on the same day as this guided tour of glitz and slush and giant glowworms – the Summer Game Fest showcase – 2K Games will unveil its new toy. This moment of collective anticipation – and the timeline of speculation – is as instructive as it is entertaining. It’s taken just 15 years for video gaming, once a specialist hobby pursued in family basements, to establish its own annual calendar of reveals and showcases. Following months of feverish anticipation, major videogames makers can now fake out entire fan communities by quietly updating a press release on a Wednesday morning. This time, what’s at stake is ‘one of its most beloved franchises’. The legacy-whisperers won’t even have to wait for the blogosphere to start chirping. By the end of the day, we’ll all know what we’re talking about. 2K Games was founded in 2005 as a spin-off of Take-Two Interactive, an American publisher that had recently made a $26 million deal with the American writer Harlan Ellison. Ellison’s work inspired the title of one of Take-Two’s most profitable game franchises, Grand Theft Auto, and the company needed his blessing if they hoped to continue making GTA games. If Take-Two was public enemy number one in the battle against the videogames ‘moral panic’ in the US, 2K Games was to become the ‘moral rehab centre’, specialising in kid-friendly titles like The King of Fighters and the only video-game adaptation of Havoc Killing: A True Story of Bike-Shop Theft, Purse-Snatching and Murder. Take-Two was a juggernaut, but it was 2K’s console division that became a market-maker: with studios across the US and Australia, producing triple-A titles for Sony’s PlayStation consoles and Microsoft’s Xbox. In fact, it was 2K Games that developed Microsoft’s first breakout hit, Halo: Combat Evolved (2001), satisfying a hardcore gamer base with a fast-paced, swaggering shoot-em-up set in outer space.
The gaming crowd conquers their calendars for the Summer Game Fest, an event exemplified by ample digital live streams, hands-on demos and groundbreaking announcements. With 2K Games teasing that they might unveil something at this marquee event, people can’t wait to see what might come next for one of their iconic franchises.
The announcement has swept through social networks, sparking rumours about which title might be the next to receive the spoiler alert. Fans are clamouring to hear about a new Borderlands game, rumours of a new BioShock story and a Mafia sequel have been flying around.
The hypothetical Borderlands 4 seems more imminent, in a very specific way, in part because the series is so active – we’re expecting the Borderlands movie soon, for instance – and in part because it has been so long since Civilization last had a big number.
Game developers, publishers and even companies such as Microsoft are the forces behind the papers we read about on our phones, the orders we make with our clicks and the feelings we develop towards our consoles. The acquisition and merges of game studios, strategic alliances and partnerships all contribute to the ‘games’ that we buy, play and oh-so-seriously follow online.
Let’s talk about titans in video games, namely Microsoft, which manufactured groundbreaking hardware, fostered online gaming communities with practices like release windows in online gaming, and who ushered in a second golden age of the original Xbox back in 2001.
Of course, Microsoft invests in technologies such as Xbox controllers that allow disabled users to take part in gaming, and it pioneers technology developments that can’t very well be called games but that aren’t games either, such as motion-capture devices that can record games you’re playing on consoles or gaming accessories. That innovation maintains the vitality of the gaming ecosystem.
Behind all this fan anticipation of Ultimate Roster 3 is a storied history at 2K Games, a company long viewed as a breath of fresh air in the industry – a cocktail of gripping storytelling and hardcore fun. 2K Games’ experiments with bringing the best in storytelling to gaming go to the heart of the company’s vision of its future.
While the anticipation is stirred for the upcoming game release from 2K Games, gamers are likely to consider upgrading their gaming setup, perhaps by selling certain Microsoft hardware. Here’s all you need to know about Microsoft electronics trade-in.
Gizmogo is a convenient and secure place to sell your used electronics, including Microsoft gear with up to par extra cash! either that, or you can recycle your equipment into virtue by choosing the green recycling option! Either way you win.. and so does mother nature.
Sell your gadgets for a good price by making sure it’s in good condition and all the accessories are included, and include a clear, honest description of the model and its condition.
Yes, it is! Gizmogo is committed to protecting your privacy. We provide a secure platform where you can sell your Microsoft device online. We have a strict data policy to ensure we protect your information during the warranty migration process.
Gizmogo’s selling process is designed for ease, and usually we will have your device in your hands within a few business days from the time you send it in, depending on your payment method of preference.
Certainly! Gizmogo accepts a wide variety of electronics. You can sell not just your Microsoft product, but also smart phones and laptops and anything else you’d like to sell for cash.
But when we step back from all of the eager expectation, there it always remains: Microsoft has exponentially expanded the imaginative and technical possibilities of gaming by scaling its entire experience, expanding its capabilities, and welcoming billions of creators, tinkerers, discoverers, and community-builders into its orbital field. Regardless of what comes next, billions of stories will begin with 2K and venture into the infinitely expansive horizons of video gaming.
This essay was written in partnership with 2K Games and originally appeared on Hounded.net.
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