Windows 11 represents a big leap forward in what Microsoft calls its ‘nodal OS’, an operating system built around a central node, or core as Microsoft puts it, from which a multitude of features branches out to create a vibrant and exciting digital experience. Users of Windows 11 can expect a slew of new features in the operating system, each tailored to facilitate and enhance the user experience, making it easier for users to carry out daily tasks and increase productivity. However, upgrading to Windows 11 tends to have more cons than pros. Microsoft is keen to transform Windows into a sales platform for promotions and cross-selling.
Let us present a guided tour of Windows 11 aimed at making your computing environment more work-friendly, less noisy and more efficient. Here’s how to do that.
It might feel like Microsoft has abandoned tradition and decided to make Windows a giant advertising machine. In fact, Microsoft’s initiatives to make Windows 11 an ‘advertising power centre’ are an essential way for the company to adapt to a maturing product suite and a slow-growing market. Microsoft CEO Satya Nadella sees those powerful ad monetisation levers in Windows 11 as the best way to continue to make the ecosystem ‘sticky’, encouraging more integrations with Gaming (Game Pass on PC), more OneDrive connections, more M365 consumer subscription, and more advertising opportunities.
If you’re using a Microsoft account with Windows 11, there are lots of perks. But you’ll also start getting a lot of notifications related to your account. To go back to Windows 10’s distraction-free computing style, go to Settings > Personalisation > Start, and untick ‘Show account-related notifications occasionally in Start’.
Although OneDrive will automatically back up your data to the cloud, it still encourages Microsoft to sell you more space. Tweak your OneDrive backup settings to stay in control of how much data is stored in the cloud, and make sure your truly important files stay available to you even if you don’t need an enforced cloud backup.
The presence of third-party app shortcuts in Windows 11 might be a minor indignity, and it’s precisely those small, persistent fissures that ultimately contribute to the overarching theme of shameless promotion. Give your Start menu a cleanse; weed out some of these shortcuts and take back your digital workspace.
This is where Microsoft’s recommendations can sometimes be overly helpful: by tweaking your settings to turn off such recommendations, you curate your own experience according to your preferences and habits.
If you’re used to an ad-free browser experience then the ad-filled default page in Microsoft Edge might not be your cup of tea. Luckily, you have options. You can look elsewhere for an alternative browser, or follow my instructions to disable the customisations and scale back all the ads and go back to basics with Edge.
The Widgets feed in Windows 11 reflects this ad-centric mindset in other aspects of the operating system – it lets you tailor your feed to cut out distractions and serve up stuff that you truly want to see.
The company’s very introduction of Copilot is a sign of innovation, while, if it doesn’t mesh with your workflow, turning it off results in a taskbar that isn’t cluttered with extraneous items, but tailored to what you personally need.
Thus, Microsoft’s aim in using Windows as a promotional and advertising platform for cross-selling more products (including those from its third-party partners): just one way in which the wider software industry is monetising its products more creatively beyond that of the classic licence fee. Microsoft is, after all, one of the world’s largest software companies, and this need to balance its value-for-money approach with commercial imperatives is an important reason why Windows 11 sets by default are so heavily optimised to keep users engaged. By customising and slimming down Windows 11 default settings to your liking, it is possible to mitigate the impact of these strategies a great deal. Any computing experience should be tailored to your needs, not just that of a growing software giant.
By learning to decipher and adapt to Microsoft’s changing environment, users can in turn transform the experience of using Windows 11 from a source of irritation to a tool for effective action.
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