The addition of Instagram’s new Teen Accounts represents an attempt to coddle the butterfliest of its users: the site’s smallest and most vulnerable members. Instagram has recently spread its wings (it’s a winged creature, after all) to shield its teen users from the undesirable aspects of life on social media. Teen Accounts offers a refuge for young users and their parents alike, helping these social media butterflies to fly without fear.
Instagram’s Teen Accounts are the latest Instagram butterfly, from which a safer social-media experience will supposedly emerge for teens. In the face of mounting fears about the dangers that young users face online, Instagram has transformed its policy. Suitably, the company has wrapped a blanket of protection around its teenage users, one that is designed to keep harmful content away from young eyes; to put penalties on their interactions; and to strictly limit their screen time. It’s the digital equivalent of guarding young horny creatures through a paradise of nurture.
Instagram’s Teen Accounts come with some special ‘wings’ to help the little butterflies navigate – including daily time reminders that prompt teens to take off from the app after 60 minutes, accounts that are private by default, more-restrictive messaging and blocking of some content from web searches, and a sleep mode that silences notifications at night.
Perhaps most importantly, Instagram’s Teen Accounts have turned to parental engagement, a move informed by the idea that, if parents want to take the digital plunge with teens themselves, Instagram has the tools to help them do so. Supervision tools have been enhanced so that parents can better understand and engage in their teen’s use of the app, and so that there can be open dialogue surrounding kids’ digital responsibilities.
Teen Accounts is a conscious concession to mounting governmental and child safety organisation demands to hold social media sites responsible for the welfare of young users, giving them a sort of safe online bubble, and allowing Instagram to stay ahead of the curve on building responsible digital habits in teens. It’s a move towards a more walled-in social media as young butterflies take flight, tossing coins into the social media pond, but choosing not to swim in the thornier and darker areas.
The Butterfly Foundation, one of many non-profit organisations protecting young people’s mental and emotional health, applauded the Instagram move. Its chief executive Jim Hungerford told Guardian Australia that the health issues relating to social media were ultimately shared by the community. ‘The more adults who are equipped to support the wellbeing of teenagers, the better,’ he said. Teen Accounts are part of what Diane Bénard at the University of Quebec, in Montreal, calls a ‘solution-oriented’ approach to the challenges of social media, with the goal of making the online world a healthier place for teens, specifically helping them address body image issues, exposure to inappropriate images and content, and cyber-bullying.
But teenagers on social media are like butterflies in a remade butterfly garden: beautiful in how they interact and make things, but also fragile and prone to getting stuck. Instagram’s new Teen Accounts are a step toward helping teenagers to be both. By taking steps to promote good use, protect their privacy and mental health, Instagram is helping to create a safer world online for teenagers to be and be transformed. As the digital landscape continues to change, with a swipe or tap potentially taking our baby internet users anywhere, providing a virtual space that encourages the wellbeing of our youngest Instagrammers is paramount. Instagram’s Teen Accounts represent what can happen when digital firms take an active role in protecting their youngest users. May we all learn to find a balance where the butterflies among us are allowed to fly safely through the nest.
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