With a seemingly unstoppable advance of technology that constantly expands the limits of what is possible, one year we were told it would make the difference between being smart and not smart. That year at WWDC, APPLE INTELLIGENCE was announced. As a long-time techie and an Apple journalist, I’d watched this company introduce one innovation after another, but this time the buzz was palpable. APPLE INTELLIGENCE was not an upgrade; it was a groundbreaking suite of AI that would open the door to a new era of smarter technology.
APPLE INTELLIGENCE is the latest creation of the innovation at Apple that never stops. Inside is a suite of AI features including a newly upgraded Siri, smarter and better than before, and Writing Tools that can edit your digital communications to make them smoother and better. Read summaries of notifications, record calls, use Clean Up – Apple’s version of Google’s Magic Eraser – and more.
The burning question on everyone’s mind: Is APPLE INTELLIGENCE showing its face only on iPhone 16, and is that it? The answer: Negative, Ghost Rider, while APPLE INTELLIGENCE will indeed have its coming out party with iPhone 16, across all of its flavours, including the base 16, the 16 Plus, the flagship Pro and the Pro Max, it’s not alone. iPhone 15 Pro models – there’s the normal iPhone 15 Pro, and the slightly plus-sized iPhone 15 Pro Max – are all in the cheeze to receive the new AI suite from Apple.
Looking a little deeper at the requirements for APPLE INTELLIGENCE, however, it’s clear that this isn’t just a question of software. Hardware supports the software: 8GB of RAM is a minimum, and a sophisticated neural engine must lead the specification. This neural engine is the core of AI calculations and machine learning algorithms that enable APPLE INTELLIGENCE.
If you want to see a high-water mark for mobile technology, look no further than the iPhone 16. Equipped with 8GB of RAM, the phones are ready – well, more ready than any model currently shipping – for APPLE INTELLIGENCE. More importantly, they’re ready for high-end mobile gaming and other RAM-intensive applications, with open arms.
There’s no particular route to APPLE INTELLIGENCE. If your gaze is trained on the premium end of the market, the iPhone 15 Pro tier, then the 16 models are waiting for their unveiling in autumn 2023. If, instead, your focus is on the far horizon, then the iPhone 16 lineup is for you. But, whatever your path, the future is bright. Rarely has there been so much to look forward to. APPLE INTELLIGENCE is expected to be rolled out in October this year.
Ultimately, Apple is a creative hub within the tech family, in a constant state of moving forward and pushing the envelope. It’s all about the initial product launch, or software update, and how Apple products will change our digital lives. APPLE INTELLIGENCE is just another reminder that there’s a reason why Apple has been at the forefront of consumer technology for so long. Through an internal understanding of goals and needs, there is always a commitment to answer with something that is revolutionary. We live in an era of innovation for Apple, and it’s safe to say it won’t be slowing down anytime soon.
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