Samsung courting the masses with a TV that delivers higher-quality images than any other type of TV in the market. The tech world was looking and listening to the company.By democratising OLED TV technology, Samsung will make a huge amount more money, and it would bring some very high-quality TVs to bear against its competitors at the high end, notably LG Electronics. The move reflects the complexity of scaling up a new, and very capital-intensive, technology and the new dynamic of OLED TV manufacturing and sales.
Until now, the OLED TV market has been one dominated by premium models – the best in terms of picture quality and performance but very expensive. Samsung’s announcement of the entry-level S85D series marks the beginning of a shift in this strategy. Samsung has made OLED TV more accessible and thereby poking a tentative finger in the direction of competitors. The 55-inch, 65-inch and 77-inch models in the Samsung S85D series is Samsung’s announcement that the better picture quality of OLED TV can and should be offered to a larger customer segment.
All the more intriguing is that, for the S85D series, Samsung has sourced OLED panels from a rival, LG Display – an OLED pioneer and direct competitor in the wider TV market. This trend demonstrates Samsung’s pragmatism in addressing its production demands, and in composing their product portfolio. Samsung’s use of LG Display’s OLED panels for the S85D series means that its flagship TV series gets access to the best in OLED at the optimal price.
With models in 55, 65, and 77 inches (pictured here in the 77 inch model), the S85D series is designed for different consumers and, equally, different lifestyles. The more modest 55 inch model will set you back $1,699.99, for which you’ll get the same image quality and smart features but in a smaller package. The 65 inch and 77 inch models come in at $2,899.99 and $3,399.99 respectively. Expect OLED image quality – rich colours, deep blacks – with Samsung’s own take on the hardware and design, plus the smart bells and whistles.
The latest move by Samsung’s entry into the cheaper OLED TV market will be likely to drive further the price competition, especially against its rival LG Electronics, not only on price levels, but more importantly a new trend of wider accessibility of technology excellence for TV may be taking place. Consumers will likely be the winner of the ‘War of Televisions’, with more choices becoming available to them on a wider spread of price range. Innovation and collaboration between manufacturers as well as new innovations can be expected in the long run to meet consumer demand for both quality, value as well as performance.
Samsung’s move to make OLED TVs more affordable in its latest S85D series can also be seen as brilliant collaboration strategy in an already crowded market. Not only does this add another competitive and price advantage product in Samsung’s home entertainment department, but it also puts Samsung as a leader of the industry where accessibility and quality head the agenda of technology today.
Samsung, an electronics and technology conglomerate which began operations in 1938 in South Korea, is one of the most innovative manufacturing and production companies people know and love today. Through producing smartphones, TVs, home appliances, and electronic gadgets, Samsung has consistently led the way by creating technology that pushes the usual limits of innovation, bringing truly remarkable tech into more homes. The Samsung series of S85D OLED TVs is a culmination of this promise of high-tech life, where Samsung has brilliantly showcased its finest touchpoints to amaze its customers.
Whether it’s a top-of-the-line smartphone such as the Galaxy Note 4 or S6 Edge, or a TV from the new S85D series, Gizmogo gladly accepts trade-ins or sales of virtually any Samsung.
To provide a simple appraisal, Gizmogo uses checklists that are broken down into different conditions and market sales comparison and analysis in order to provide a competitive fair offer for your Samsung device.
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Certainly, Gizmogo also accepts Samsung devices in any condition, including broken ones. Appraisal will solely depend on the exact condition of the device.
To sum up, Samsung stepping into a more affordable OLED TV technology by releasing the S85D series has an effect of helping those who may not be able to own a first-class viewing experience, with a more affordable home entertainment device. Samsung settles between its competitors size by size, colour by colour, pixel by pixel and innovation by innovation. Samsung has a bright future in home entertainment. Whether your dream is to purchase an S85D OLED TV for your home or you simply decided to sell your Samsung device from the living room to the bathroom and every other place in your home to buy it, Samsung is and will always be in sync with innovation to perfect and provide unmatched quality and performance across its product range. Head over to Gizmogo to sell your Samsung phones and other tech products.
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