Shoppers of Amazon’s Prime’s Big Deal Days can finally become intimately familiar with unexpected musical gems.
If you are anything like me, you spend as much time streaming music as you do breathing in whatever stale oxygen has escaped to fill the corners of your lifeless room. The current quest to find the perfect streaming service is truly an odyssey of mythic proportions, but Amazon has just dropped a deal that musical heroes like Odysseus would have cheated death to get his hands on. For four months, Amazon Music Unlimited is available for £0. Wait … refresh the browser, did you read that right? OK, fine. Here’s the deal. If you haven’t already signed up for a trial of Amazon Music Unlimited, you can sign up now for £0 for four months. That’s right. Amazon Music Unlimited guilt-free. Let that sink in for a bit. OK, wait. Details matter, as this isn’t just for everyone, it’s for new customers only, which means if you tried the service in the past, you’re out of luck. This deal, as you might have picked up on, is only available for four months, which – if you’ve noticed – leaves three months left on this deal. So, if you’re interested, you’d want to act fast.
But before we delve into the inner depths of this offer, let’s find out what exactly Amazon Music Unlimited is: Imagine a universe full of millions of songs, billions of playlists, thousands of podcasts, and more. Welcome to Amazon Music Unlimited: a place where the limits of music streaming are broken down through unlimited skips, ad-free listening, and where our members can play HD and spatial audio for an immersive experience.
Presenting: the main event; Prime Big Deal Days, a time of year when Amazon pulses like a festival of sale! Its flagship here is Amazon Music Unlimited, a three-month sign-up period that usually costs £7.99 a month, but that will be free for the next few hours for all Prime members. It’s a free gift at music-to-the-ears prices – until 10 October.
The brilliance of the offer is not just the cost (or lack of it), but the flexibility: the commitment phobia is taken care of as well, because you can cancel the subscription at any time during the four-month period. So you can start listening to these records safe in the knowledge that once the four-month-free thing is up, you won’t be made to pay a penny more.
But the drumbeat of reality comes at the end of the four months: Amazon Music Unlimited will begin to cost £9.99 per month for Prime members; however, you can still opt out any time, and you’re under no obligation to say why.
It means not being interrupted by the shock of a commercial; it means the unbroken story of a listening experience, whether you’re deep-diving into albums or drifting in playlists.
The ability to skip unlimited tracks, and download your own favourites to listen offline, means that you are always in charge of your musical journey, compiling soundtracks to match your mood or activity.
Amazon promises clever algorithms analyse the instrumentation of a recording and adjust the sound accordingly to maximise audio fidelity In terms of sound quality, Amazon Music Unlimited’s HD and spatial audio offerings are a feature that has the potential to give it a real edge over competing streaming services.
When it comes to the streaming world’s symphony, these offers are swooping trombones in an otherwise timid orchestral performance. It’s a classic low-risk, high-reward scenario: for those who aren’t sure if music streaming is for them or those who listen to the same three albums over and over, it’s an opportunity to try out a vast music and podcast catalogue, with a user-friendly UI and hi-fi audio options offered up for free for four months. And you might as well say yes.
Amazon is a digital and retail behemoth that holds dominion from A to Z: beyond Amazon Music Unlimited, it has Prime Video, Kindle, Alexa-enabled devices, and a host of other services designed to satisfy any human craving or need. Amazon wants every experience on its platform to be ‘frictionless’ and ‘rich’ – as it fulfils the primal urge to read, shop, watch and, in this case, listen.
With the closing of the curtain on this look at global COVID-19 Prime Big Deal Days offer for Amazon Music Unlimited, one thing is certain: offers like this do not just solicit new audiences for one part of Amazon’s empire, but for their entire other services as well. Your choice of music – classical masterpieces, rock music, or pop culture streams – is a foothold into a world where you never have to stop the music. Let the music play!
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, providing customers with a huge assortment of products at competitive prices, and putting customers first in everything it does. In the digital age, Amazon operates worldwide as a centre for e-commerce, technology, digital streaming and fulfilment.
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