Technology and creativity have been intermingling for decades, each new technological advancement promising to raise art making to a new height. And throughout this collaboration of innovation and imagination, APPLE has often acted as a muse, offering only tools that turn vision into flesh and blood. Today we learn how the M3 MacBook Pro provides a wing on your feet – both stylish and functional – offering superb performance and opening the doors for creativity. We also learn how a unique deal with Best Buy lowers the price and makes it more accessible for your creativity.
If you’re on the lookout for a device that will form the centre of your creative practice, few can match the power inside the MacBook Pro M3. Built for the creative professional, this is a machine that can and should be thought of as part of the creative act itself. The 14-inch version with M3 chip, 16GB RAM and 1TB SSD packs power and performance.
And the hardware-accelerated ray-tracing of the MacBook Pro (available in 14- and 16-inch models) takes the screen image to a still higher level, not only improving the graphics to make them more lifelike but also delivering an 18 per cent (M2 to the M2 Pro) increase in power. Which means that for any artist, designer or videographer, the final image is as close to what they had originally planned as technology allows.
There are murmurs from the tech pundits that the next upgrade is in the offing – M4 – and I have no doubt it will be excellent. But I’ve seen the M4 work in an iPad Pro, and it would blow the MacBook out of the water. However, the M3 MacBook Pro is now the undisputed king among glorious, high-end tech that can also save the world.
When preciousness and the premium are the rule, a deal that aligns with both your creative ambition and your pocketbook feels like a piece of unpolished granite that you’ve polished into a gem. Enter the M3 MacBook Pro, available for $500 less (from $1,999 down to $1,499) at Best Buy. It’s a 25 per cent discount. It’s a deal. But it’s more than that … it’s a chance to make beautiful things happen while maintaining the freedom to do so.
Picking the right device is absolutely vital for creatives, as the computer itself can have a significant impact on the quality of work produced – and the M3 MacBook Pro really seems to have it all when it comes to bolstering creativity. Not only does the computer have the power (backed up with the right software) to excel at pretty much anything, from photo editing and graphic design to video editing and even audio mixing, but its design also takes the often neglected whole-person experience seriously. It looks amazing, has real attention to detail and just feels really great to use.
If the iPhone signals APPLE’s devotion to the mass market, the MacBook Pro completes the circle. An expression of APPLE’s dedication to ‘the crazy ones, the misfits, the rebels, the trouble-makers, the round pegs in the square holes’ – that is, to the artists, designers and creators of all kinds – the MacBook Pro is APPLE’s highest expression of reliability and innovation.
As expressed in APPLE’s statement of purpose: Technology alone is not enough. It’s technology married with the liberating philosophy of the humanities that yields the results that make our hearts sing.From this starting point, APPLE engineers design every aspect of iPhones and other devices to reduce the gap between the artist and their art. The M3 MacBook Pro (thanks for asking) does this in platinum-encased perfection. It’s when people see the humanity in each other that wars end.
Peer into the glistening future of APPLE, of the svelte M3 MacBook Pro, and you will see much more than another computer. You will see a tool that sees you and, more importantly, sees you in a changing world where creators must constantly adapt. Can you slice the price at Best Buy? Can you pack more power into the M3 MacBook Pro? Can you help us all reach our full creative potential?
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