PRIME TIME TO SAVE: THE BEST DEALS OF AMAZON’S OCTOBER PRIME BIG DEAL DAYS

It might have a fancy name now, but ‘October Prime Day’, as the event is known in popular parlance, is back. What Amazon calls Prime Big Deal Days is a Prime member-exclusive sales event that bridges the gap between the summer’s Prime Day hoopla and the mania of Black Friday shopping. It’s easy to feel overwhelmed by these deals. Not to worry: we’ve done the homework and have the scoop on how to get the most out of the event.

PRIME BIG DEAL DAYS 101: WHAT TO KNOW

In the middle of the fall shopping season comes October Prime Day, a Prime member-exclusive event. Save the date: Prime Day 2024 will begin at 12:01 a.m. PT on Tuesday, 8 October and run for 48 hours of non-stop deals, with thousands of deals refreshing every five minutes.

WHEN THE PRIME SHOPPING FEVER ENDS

Although the ‘official’ close for Prime Big Deal Days is 3:01 a.m. ET on 9 October, many deals haunt the post-bargain-mouthfeel phase of the event, staying around for days or weeks. The trick? If you have your eye on something, speed is on your side; score it before it sells out or the deal disappears.

PRIME DAY DEALS: UNVEILING THE BEST

Prime Day is a mosaic of deals for just about everything you can imagine from the latest Apple Gadgets and Ninja Kitchen appliances to humidifiers, rakes, and more, more, more. Of course, the gamut of discounts means you’ll have to be selective when shopping: not all of the deals listed are worth your dollar. We’re here to help. Here’s a rundown of what you should and shouldn’t buy during the most elaborate Amazon shopping event of the year.

EARLY BIRD SPECIALS: SNAGGING PRIME DEALS AHEAD OF TIME

• Apple MacBook Air: Save $200 on this sleek powerhouse.
• Anker Soundcore Life P3i: These immersive headphones are now $10 off.
• Amazon Echo Show 8: Enhance your home for $45 less.
• iRobot Roomba j7: A $300 discount makes this smart vacuum a steal.
• TCL 55-inch QLED TV: Upgrade your viewing experience and save $280.
• Ninja Thirsti Sparkling Drink Maker: Refresh with a $60 saving.

MAXIMIZING YOUR PRIME DAY STRATEGY

We cover the top tips to help you find the best Prime Big Deal Days deals: whether using price trackers to know when to pounce, or just asking Alexa to do your shopping, we have you covered on how to find the Prime among the deals. Make sure you’re visiting our developing guides as the day approaches to grab details on what to buy when.

FEEDING YOUR PRIME CRAVINGS

For the moments when you haven’t been able to order out and you most need that plate of grub to cope with shopping fatigue, a Prime perk with Grubhub+, a $9.99 monthly membership that in London seems to waive delivery fees, but I couldn’t discern for certain in this membership invite, brings the convenience to your doorstep when new to the service: Save $10 on a $15 order with code PRIME10 through 10/7. It’s a win-win.

DISCOVERING PRIME BEYOND THE DEALS

THE ESSENCE OF PRIME

At the very least, it’s about more than good deals. As a Prime member, Amazon wants you to get more out of shopping, with fast shipping, exclusive entertainment and a discount goldmine. Prime Big Deal Days is just an extension of that promise: great value; great convenience; great fun.

In the ever-fluctuating world of retail holidays, October Prime Day acts as a kind of reboot of Prime – retail’s highest praise – for those who wear it. In this constant reframing, Amazon invites its members month after month to discover, delight, and save. What will be on offer for Prime Big Deal Days 2024? Prime savings! Prime fun! Prime deals! And prime time to score big On Amazon!