Unveiling the Future of AI and Computing: ASUS Leads the Charge with Copilot+ PCs

In space no one can hear you cry … the first film in the series, Alien (1979).This year, in the world of ever-changing technology, ASUS again led the field with its Always Incredible launch event, which announced the availability of its revolutionary Copilot+ PCs and a range of other AI innovations ahead of Computex 2024 in Taiwan. The event was billed as signalling the ‘rise of ubiquitous AI’ by the company, which exudes a vision of ‘Ubiquitous AI’.

ASUS Embarks on an AI Journey

The centrepiece of ASUS’s announcement is the Copilot+ PC series with its 45+ TOPS (trillion operations per second) NPU (neuronal processing unit) AI engine capable of local AI processing, part of the company’s Ubiquitous AI strategy to provide AI to everyone, everywhere: the cloud, the edge, but everywhere in between.

The Pillars of ASUS's AI Strategy

Samson Hu, Co-CEO of ASUS, explained how incorporating AI into every aspect of its business is a central pillar of ASUS’s approach to sustainability: ‘ASUS is helping to lead the way to make AI pervasive everywhere and available to everyone, so that everyone can benefit from the promise that AI guarantees.’

Introducing the Zenbook S 16 and ProArt Innovations

At the event, they revealed the super-thin, light laptop Zenbook S 16 made from Ceraluminium, a ceramic hybrid material derived from nature. Yet Zenbook S16 is extremely powerful, packing its brain with the latest AMD Ryzen AI 9 HX 370 processor.

The next-gen pro creative monitors ASUS ProArt series, such as ProArt P16 and PX13 laptops, are designed for a new generation of creators. It’s powered by the next-gen AMD Ryzen AI 9 HX 370 processor, up to NVIDIA GeForce RTX 4070 graphics, and featuring an exclusive NPU to process 50TOPS efficiently, resulting in a new standard of AI creativity and flexibility like never before.

Gaming Gets a Boost with ASUS TUF

ASUS designed the TUF A16 and TUF A14 laptops to help gamers experience each moment of their gaming adventures in full detail with high refresh rate G-SYNC displays, Dolby Atmos audio, advanced connectivity options and more.

The Dawn of the Most Intelligent PCs Ever

According to ASUS, these new Copilot+ PCs are the fastest and smartest Windows PCs ever, setting a new standard for computing with AI-optimised Windows, co-developed with leaders in the industry including AMD, Intel, Microsoft, NVIDIA, and Qualcomm. ASUS is the first to offer a premium AI experience across the gaming, productivity, enterprise, and creator PC portfolios.

Innovative Software Solutions: StoryCube and MuseTree

ASUS additionally included software innovations including StoryCube, an AI photo and video organising library, and MuseTree, a generative AI tool touted to unlock creativity in ‘new ways’.

AI-Enhanced Security

Security is equally important here, with Adaptive Lock, for example, using the ASUS AI-Sense IR camera to sense the user’s presence and prevent unwanted access to your computer.

About ASUS

ASUS continues to be an exemplar of innovation in the technology industry, applying its unique capabilities to an expansive line-up of products, from PCs and laptops to components and peripherals. The company remains dedicated to ensuring its products are made to last and can be sustainally disposed of after use. Innovation, quality and sustainability are key to ASUS’ vision of making technology improve our lives in substantive and effective ways. ASUS’ most recent advancements in AI technology are no exception. Its stated mission is to ‘make the world smarter and your life better’ by developing technology that will make powerful AI tools accessible to everyone.

Jun 06, 2024
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