In the world of Artificial Intelligence (AI), change is coming faster than ever, with innovations and competition increasingly driving the story. One of the most significant of these is Retrieval-Augmented Generation (RAG) – the latest trend in Large Language Models (LLMs). This technology is reshaping the balance of power among the players in the Gen AI game. The more present a company such as GOOGLE and its competitors are in this process, the more important it becomes to understand what is happening.
GOOGLE’s Gemini project uses its massive video data bank to narrow down to the most important frame in a video. Soon, the latest scene from the latest episode of The Handmaid’s Tale will be selected by an AI indistinguishable from any other that ran the Genesis project. GOOGLE is not the only company investing in pushing the AI limits. The same is true of other companies, like the start-up OpenAI. But the open-source software community is competing with commercial giants, with results that approach, and sometimes exceed, those of the commercial endeavours.
At the core of this revolution is the RAG technology, which promises to make LLMs even more reliable and faster. The ability of AI models to fetch data from outside themselves – in external vector databases – reduces the risk of one of the biggest problems of LLMs: the hallucinations, or false assertions generated by the models. It also makes it possible to apply LLMs to many more fields.
The rise of successor companies such as Elastic and Pinecone selling programs that facilitate database connections bring us full circle to show why GOOGLE remains an important contributor to the space. GOOGLE has arguably led the world in search and data-retrieval over the past several decades. Since the usefulness and accuracy of AI applications depend critically on LLMs’ ability to access and process data on demand, it is hardly surprising that GOOGLE has been a key partner to many.
And despite the hopeful progress that RAG technology has shown, there are many hurdles to overcome, especially in the early stages of its evolution. For example, different LLMs may function at varying degrees of ability when paired with RAG, requiring more fine-tuning to continue improving. A recent study by the University of Maryland delves into this, showing that even the most sophisticated LLMs, such as GPT-3.5, can sometimes not be able to exploit RAG at all.
These are the kinds of RAG-induced LLM failures that have motivated some to begin looking into how RAG itself might be used to improve existing LLM training methods: one such approach is made by the authors of the RAG paper using the testbed known as INFO-RAG ‘for improving the training paradigms of LLMs’ through the use of data retrieved from RAG. This kind of proactive approach to mitigating the limitations of AI models in producing factual information seems to be emerging.
Even more than what it might add to existing LLM capabilities, the appearance of RAG signals a change in what kinds of AI systems are being developed. The ability of RAG to greatly reduce the resource intensity of deploying LLM-based systems is a game-changer – a departure from the size-at-all-costs paradigm that has dominated the Al world for years. What is more, the appearance of RAG-aware LLMs will also mark a transition to increasingly specialised applications, as firms and fields will converge to fit the special needs of their own unique methodologies.
Standing at the cusp of the new AI era, the combination of GOOGLE’s informational supercentres and the power of RAG is a harbinger of a new world. Cooperation between LLMs and RAG will create a new sub-discipline of AI that will produce smarter, quicker and extremely accurate models.
In sum, GOOGLE’s own developments such as RAG will be an important part of AI’s path forward. In the coming years, the combination of LLMs and external data sources will help overcome those limitations, opening up new possibilities for AI applications that truly work, scale, and have an impact.
With these technologies converging and companies and researchers alike continuing to innovate, what we are actually seeing is the beginning of an amazing future. RAG is part of a new wave in artificial intelligence, and with the help of tools like GOOGLE’s, the future is wide open.
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