Embracing the Future: NVIDIA and AI Reshape Storytelling in Gaming

The world of video gaming and interactive storytelling is about to be changed forever, thanks to a new technology based on artificial intelligence (AI). Last year at TED 2024, Kylan Gibbs, chief product officer and co-founder of Inworld AI, explained how NVIDIA is using AI technologies to reimagine video games and other forms of storytelling. This article looks into the changing landscape of storytelling in video gaming and how NVIDIA is on the path to leading the change.

AI: The New Frontier of Creativity

The thrills and the tantalising promise of exploration at the centre of some of today’s most absorbing role-playing games often contrast markedly with the restrictions of scripted and static avatars enacting scenarios. For centuries, scholars have debated the emotional and cognitive limits of human storytelling, but, frustratingly, computer-game designers often find it overwhelmingly difficult to replicate the subtle social dynamics of real-life human interactions. It’s this gap between expectation and experience that has troubled me most.

AI-Powered Characters: Bringing Depth to Digital Worlds

NVIDIA and AI-enabled technologies are bridging this gap by creating AI agents that appear to respond to a player in real time, and be able to adapt dynamically to specific player decisions, and create a more fully interactive narrative landscape. The type of character that has been created, one that is able to engage in rich dialogue, display its independence and shift in mood and motivation, among other capacities, can be seen as more authentically human because it can influence the game’s narrative.

NVIDIA at the Heart of Interactive Gaming

This is where it gets really interesting. The technology that has arguably put NVIDIA at the vanguard of this videogame revolution is not so much the RTX architecture, but another bag of goodies: AI development frameworks and the processing power to run real-time big-data algorithms in real time. This lets a lot of developers, including the studio that’s producing what I think is the most compelling expression of in-game AI for the broad mass market: NEO NPCs, worlds populated with believably complex bots in creations from the famed French videogame developer Ubisoft. And not just the RTX photorealism of the cast, but the AI behind their activities and interactions, not to mention the AI tech involved in piloting the NPC ships. You can also see this in projects like NVIDIA’s own cover-based shooter game Core Protocol. Looking at Core, it’s fun to imagine a cinematic structure where the viewer’s input where they want the camera to move isn’t just used for feeling ‘immersed’ but in more probing ways, impacting the story itself. I’m not as fascinated with the superficial aesthetic stuff that a photoreal engine can enhance (although that’s fun). What I think is really cool is that videogames can now simulate aspects of a deep and convincing science-fiction story world. We still have a long way to go until videogames can do everything in a movie, but the gap is closing.

The Impact on Industries

But the potential uses of NVIDIA and AI-assisted storytelling go beyond gaming, since entertainment, advertising and marketing, publishing, and educational spheres will soon benefit from allowing people to experience stories, characters, and brands in new ways. NVIDIA announced that its AI platforms could help brands create immersive brand activations that respond to consumer behaviour in real-time.

Transformative Storytelling with NVIDIA and AI

This dynamic, co-authored and highly interactive imbrication between NVIDIA and AI is putting storytelling itself in flux, repurposing it as a co-creational, dynamic and infinitely personalised activity. But isn’t creative narrative also something that is at its essence, freely and independently made? Yes, of course. However, NVIDIA AI and similar technologies could also be used to help identify which customer insights are worth capitalising on, potentially generate the multimodal content enabling this, and even simulate the physics that govern in-game interactions (as it does in many games today).

NVIDIA: A Catalyst for Creative Potential

NVIDIA plays a role in extending the reach of human creativity, but it is impossible to quantify. Every time an AI developer uses NVIDIA tools and technologies to take their ideas forward, they are part of the process. NVIDIA stands on the edge of this creative chasm between imagination and implementation, and by doing so, has provoked collaborations with major entertainment and interactive media institutions such as Ubisoft, Xbox and Comcast NBC Universal.

NVIDIA Explained

The company is a pioneer in AI and storytelling research and development as well as in graphics processing units (GPUs) and parallel computing, which have dominated PC gaming, supercomputing, and professional visualisation design over the past 25 years since its founding in 1993. NVIDIA’s latest focus on AI and deep learning reinforces its position as a pioneer of technological advancement that drives innovation in game development along with breakthroughs in many other fields.


NVIDIA are now building an AI for games that is going to change the nature of storytelling in games and interactive media forever. In the long arc of history, every few years someone makes a new box or computer system or novelty and pushes the limits of the human imagination, and with each iteration games come closer to harnessing the power of our entire species. But it’s not just about games or even AI. It’s about the art of storytelling – what stories have been, what they can be as the medium evolves, and the intersection between the creativity of the individual and the power of the collective imagination. NVIDIA’s box finally kickstarted a collaborative creative dialogue between people and AI with the power to create stories that emotionally engage and engage our empathy. Humanity has been telling stories forever because it is how we pass on culture, shape knowledge and invent new ways to share our lives and experiences. NVIDIA’s technology gives us the power to not just tell stories but to live them. When it comes to stories, we still have so much left to explore.

Jun 13, 2024
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