As supply chain tempests rage and regulatory waters churn, the electric vehicle (EV) market seems to be taking a breath before the next big WAVE. Recent data might make it seem like the tide is going out, but evidence from a new BloombergNEF analysis foreshadows a powerful swell that will take the EV sector to record-breaking heights. Let’s drill down into the EV market and look at its changing swells to see what is underneath the currents that are about to make the market take off once again.
The electric-vehicle market is playing out like many other pioneering efforts, with fits and starts: but lately, sales have slowed notably in important automotive markets like the US, Europe, and China. Several factors are at work:
Contrary to appearances, the BloombergNEF report is unusually bullish, forecasting a wave of growth spurred by a set of game-changing developments:
This BloombergNEF report provides the basis for an optimistic view of the EV outlook, eloquently dispelling the fears from today’s slowdown. For the EV market, the fork in the road is actually signalling the beginning of the end. Battery costs are plummeting, model diversity is about to soar, and infrastructure is improving. The beginning of electrification is in sight.
With the rise of the electric car market likely to boom in the coming years, here are a few tips to ensure the ride is as smooth as possible:
Instead of being a sign of a broken market, as a narrative representation might suggest, the electric vehicle world is just revving up for a new exponential period of growth. The slowdown is only temporary: an interregnum, a dip, before the market gets ready to surf the next crest that will take the EV paradigm to new highs.
The ‘wave’ metaphor is the underlying invisible ecosystem of a fluidity of growth and drawback that follows the up and down waves of any new industry. It’s the mass of adopters swarming to understand EVs and ride the trend as a rise, to then reach a tipping point and become a reality, the plateau, and then a slump until the upsurge starts again. The EV market will mature through these cycles. It’s dynamic and transformative and is here to stay. And it’s just the start.
While waiting for the wave to rise again and for the next tidal change, it helps to spot the signals of the incoming wave: growth, opportunity and impact. The EV revolution, a giant wave that holds the key to a greener future of mobility, is not only riding the wave, but ready to cause the next tidal change in the history of mobility.
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