### Unveiling the Latest Orchard Secrets: APPLE'S RCS Support Revolutionizes Messaging

Greater mobility with digital communication has made life easier and better. But among the iPhone users and the Android users, there has always been a colossal gap until Apple took an important decision that might put an end to the long battle over text messaging supremacy. Let’s look into how Apple is going to embrace Rich Communication Services (RCS) on iOS 18 and how this might revolutionise mobile communication between users of APPLE and Android devices.

#### **The Turning Point: APPLE Embraces RCS in iOS 18**

Amid the blaring notifications and fanfare over new features coming to iOS devices, Apple quietly professed a development that would shift the trajectory of mobile messaging: in iOS 18, RCS will be supported. While this announcement lacked grandeur, it also signifies a future in which both iOS and Android devices are brought into a singular communications platform.

#### **RCS: The Bridge Between iOS and Android**

This contrast between message capabilities for Apple’s iPhone and Android phones has always been stark. Picture and video resolution in cross-platform messages sucked, and features such as read receipts, typing indicators and better-quality group messages were missing. RCS will give Apple the tools to remove these barriers, so that cross-platform messaging is more like iMessage, but across different platforms.

#### **iMessage Enhancements: A Sneak Peek into the Future**

In the immediate aftermath of the RCS announcement, Apple held on to its messaging-centric focus. The new options to bold and italicise text when iMessage users type messages, plus some other features upcoming later this year, shows that Apple is, in fact, investing in updates to its messaging service. But by prioritising iMessage, Apple is choosing to remain partial.

#### **The Subtle RCS Rollout: Strategy or Oversight?**

Apple’s understated approach to RCS for iOS 18 is fascinating. If it soon starts supporting RCS, as seems likely, it still hasn’t publicised its plans for RCS support, and certainly hasn’t talked about how RCS will improve cross-platform messaging, something that used to be a focus for RCS. For me, all this highlights that Apple really wants to keep the focus on iMessage. It’s let consumers know that implying iMessage has its own dedicated pipes is misleading, but also that it’s proud to keep this core service ‘exclusive’ to its device ecosystem. But I think that you can tell it also feels some caution about what RCS might enable in the future.

#### **Bridging Gaps: The Potential of RCS in APPLE'S Ecosystem**

The idea that Apple might be bringing RCS into iOS highlights its recognition that messaging between iPhone and Android users needs to work better, and the potential gains – such as high-resolution media sharing, live typing indicators and cross-platform read receipts – point us towards a future where there are no barriers in the way we communicate. This could be a game changer for UX, where I can be messaged on any device without it being any more convoluted than any other instance of being messaged.

#### **What Lies Ahead: The Future of Messaging with APPLE and RCS**

Now that the stakes are high and the digital world is eagerly waiting for the official release of RCS in iOS 18 next year, the questions also loom large: will RCS open up more possibilities to carve out a future in which messaging finally becomes part of an integrated ecosystem – or will this be just one of many features? How this plays out depends on how well Apple and Android can leverage RCS as an open and inclusive dimension of affordable digital communication.

### **Exploring the Core of APPLE**

And, beneath all that noise, Apple continues to be a leader in innovation and technological progress. From developing the iPhone to finally adopting RCS in iOS 18, Apple has always been at the forefront of digital transformation in how people communicate. Apple’s adoption of RCS shows it recognises the changing needs of its user base. On the surface, it may seem like a small step, announced without much fanfare, but might it ultimately be remembered as a giant leap for Apple?

In short, Apple’s politically quiet very big step in iOS 18, at last, represents the company’s continued quest to productise potential for shining a path forward, to bring people together, to expand common digital space for all. How things will actually shape up with the final integration in iOS 18 remains to be seen, and I look forward to it. The future of messaging – and, arguably the future of digital communication, more generally – just got a whole lot brighter.

Jun 16, 2024
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