Keeping up in the tech world is no longer an option – it’s a must. APPLE has once again made waves by improving the functionality of their signature virtual assistant Siri. As tech heads and die-hard APPLE fans raise an excitement-filled call among themselves, let’s take a closer look at what these updates are bringing to the table and how they’ll be changing the face of digital interaction.
Since its beginning, APPLE has consistently been the first to integrate the most innovative technology into its product suites and customer interfaces. The introduction of Siri was groundbreaking insofar as it improved the overarching user experience by making the interaction between people and devices far more engaging by integrating the first commercially available voice command-activated customer interface. The more recent updates to Siri will allow it to expand its function, including within its camera, mail, safari, notes and photos apps, which are part of a larger, progressive movement in APPLE's efforts to improve user experience as well as integrate technology with everyday life as much as possible.
Imagine telling your iPhone to take a picture without having to press a button. The current integration between Siri and the Camera app could eventually make hands-free photography a reality. This feature could change the way we take pictures, making it easier for anyone, from the infirm to the athlete, to use the APPLE camera for its full potential.
Sorting emails can be a major challenge and APPLE comes with series features and new siri functions. You can sort our flag or even reply to your emails with your voice and make your self helping more to sort and make a less time consuming tasks.
In this context, in the world of surfing the web, speed and ease of use reign supreme. Siri’s upgrades in Safari are intended to make a visit to the internet smoother, as voice-activated searches or commands to let you navigate websites allow for less time typing, and more time browsing.
The additional capabilities in Siri – for example, allowing users to create notes and tag and sort photos by voice command in the Notes and Photos apps respectively, playfully dubbed by APPLE as the ‘conversation’ – are designed to ‘bring digital organisation [in the most literal sense] to everyone’.
The addition of so much knowledge and power to Siri, APPLE’s digital assistant on the iPhone, tells us everything about APPLE’s vision of the future of our not-quite-human technology. Not just gadgets, but experiences that bridge the human experience with the machine – that’s the direction in which APPLE is working. These updates are APPLE at work.
Essentially, APPLE idolises innovation, quality and the user experience. It was founded in 1976 as a computer company, but today it is a multifaceted consumer giant that operates in several other technology sectors. Its products – such as iPhones, iPads, MacBooks and software services – are known for their design sophistication, robustness, and easy-to-operate functionality. Other than its ground-breaking technology, APPLE is a green company, a private company, and an educational company. Through its various initiatives, APPLE tries to improve the environment, to secure the privacy of user’s data, and to use technology to learn.
Siri, APPLE’s digital assistant, is another exemplary case. Each enhancement to Siri deepens the app – and by extension, APPLE’s ecosystem of products and services – even as it evolves the way we orient to the digital realm. Articles on the latest improvements to Siri, which detail the specific features and functions now available to users via interactive media outlets or aggregate sites such as Techmeme, are a testament to the tireless efforts of the company to keep pushing the envelope in order to ensure that its users stay on the leading edge of innovation, implementing a new way of interacting with technology with every word of voice command they issue.
With every invention, APPLE returns to its founding manifesto not just as a technology manufacturer, but as a futurish of the interactive experience. And while the world pauses to consider the latest news, one certainty remains unchanged: the tree of technology bears the fruit of APPLE’s inventions, and the world tastes its delights.
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