Thanks to digitalisation, people are able to do more than ever before, becoming increasingly intertwined with the technology they depend on. In this context, Apple, the world’s greatest technological innovator, has been paving the way for advances in human life. At its annual Worldwide Developers Conference (WWDC), the company recently announced a new feature, set to be released in iOS 18, that is set to revolutionise the way people communicate. Apple fans and casual users alike have expressed excitement as this innovation will allow users to record phone conversations and transcribe them immediately, making communication much easier. Thanks to this new development, Apple is further consolidating its position as a leading company committed to technological advancement and user empowerment.
In iOS 18, coming soon to your nearest Apple store, you’ll now be able to record phone calls right from the Phone app – complete with a nifty user-interface feature that puts a soundwave on your screen to show you what your recording will look like, in real time. And if that’s not enough, the same call can now be transcribed, automatically, in the Notes app, and summarised by an AI system called Apple Intelligence. The same functionality can be applied to any audio recording – simply open the Notes app, press record, and start talking (or whatever).
This simplicity too is a manifestation of the key to the deep, intuitive design of Apple’s innovation: the awareness that we need to become more connected and efficient in our communications. Dictation and transcription of phone calls keep the same ecosystem, making it easier to capture information for record-keeping and instant sharing, whether that’s with a journalist capturing an interview, a salesperson covering notes of a meeting or a person wanting to preserve conversations with his or her family.
Not that Apple’s new call recording/transcription functionality won’t be controversial (what new Apple product isn’t?) But privacy and security are very big issues nowadays, and Apple – a company well-known for good design – did a good job with the privacy design of this feature. The whole call recording-transcription setup warns the person on the other end of the line that they are being recorded before you start your conversation. In other words, before your discussion starts, you and the other person are both reminded that their conversation is being recorded for a later transcription.
The appeal of Apple’s feature is that it’s part of the ecosystem, not something that requires you to use an app from a third-party that might interfere with Apple’s suite of apps. Having the recording feature in the Phone app and the transcription in the Notes app, plus the summarising from the Apple Intelligence AI, looks great. It enhances the productivity features of Apple’s apps, makes the apps more appealing, and enhances the appeal of the ecosystem itself.
Accordingly, the implications of the new feature on a number of user groups are potentially very positive. It would be especially helpful for professionals, who would be able to keep a record of their conversations more accurately, or with more details, such as quotes, thus enabling them to work more efficiently and have less time spend on transcribing them manually. If used for study purposes, it would help students keep a record of their lectures or study sessions, thus making it easier for them to review and learn afterwards. Apple states that the feature will be available in a wide range of languages, including English, Spanish, German, French, Japanese and Mandarin. This suggests that the feature is intended not only to be accessible to more users quickly and easily, but also to have a global reach.
Here we are, waiting with bated breath for the release of iOS 18. I have no doubt Apple will be out in front of the pack with many more new features and better ones as well. That call-recording and transcription one is just the tip of the iceberg – in fact, the iceberg being only the tip of the iceberg Apple is trying out for future development. From the looks of it, Apple would appear to be the leader when it comes to innovation: it certainly has privacy issues under control and it excels at seamless integration and ease of use. Now, more than ever, Apple is the technological leader not only of the United States but also of the world.
Most people know that Apple Inc has been a technological frontrunner for decades now, using quality, innovation and a fabulous interface as their trademarks. From the all-in-one phone + internet + camera device that is the iPhone, to the creative and professionally designed MacBook computer, Apple has been at the forefront of innovation and product design. This company has a cult following in techies around the world and you can find an Apple computer somewhere in just about every household in the world. Their commitment to user experience and providing the most amazing features, alongside an excellent tech support and a complex and secure IT system, has revolutionized the tech industry.
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