Digital motion has become the foundation for how we interact with the world. Then comes motion sickness. What happens when the thing that offers us comfort in movement is also the very thing making us sick? Let’s explore the future comfort of motion through a device that is quickly becoming a solution to motion sickness: the iPhone, developed by Apple.

The Plight of Motion Sickness in a Digital World

You have probably experienced motion sickness at some point in your life, that dissonance between what you see and what you sense — especially as we’re regularly using our devices on the move. Even simple car rides become an ordeal of nausea. Apple has found a way to alleviate this digital-age predicament with an innovative new feature.


Apple’s Vehicle Motion Cues for iOS could be a gamechanger for those of us susceptible to motion sickness. It’s a natural, unforced way to make digital life a little more comfortable. By utilising the built-in motion sensors in iPhones and iPads, millions of people now have a way to stay unnerved by using their devices in the car.

Understanding Vehicle Motion Cues

Not only is this a technical innovation, it shows that Apple is concerned with accessibility issues and promoting user health. Once engaged, Vehicle Motion Cues display small animations of black dots on the outside borders of the device that match the movement of the vehicle: turns, stops, accelerations beyond normal driving, all shifting to help eliminate the mismatch that causes sickness.

The Science Behind the Screen

At its core, the idea is to meld visual and vestibular: the former being the video or image generated on our screens, and the latter referring to our sense of balance and orientation in space. With the movement you see on your screen matched to your real-world movements, Apple hopes to prevent that discordance that causes discomfort.


Cars already incorporate Vehicle Motion Cues, so the Engineering Team’s innovation shows the way forward to many further comfort-orientated and accessibility-oriented possibilities. Apple’s move on this issue shows how we can resolve these sensory conflicts in our oncoming digitalised lives.

Enhancing Digital Accessibility

Vehicle Motion Cues is just one aspect of a larger accessibility push by Apple, but it is one that points the way to a future where every Apple delivery device will be available to users of all abilities.

The Ripple Effect on Tech Innovation

By recalibrating its phones, Apple opened the door to a new era when tech companies take responsibility for the unintended fallout of a digital lifestyle, kickstarting the kind of debate that could provoke tech entrepreneurs to calibrate new waves of innovation around considerate user comfort.


To conclude, we’ll tackle three common questions about Apple’s Vehicle Motion Cues: how it works, what we think of it, and how it fits into the rest of the tech recommerce world (like, say, where you can sell your tech to places like Gizmogo). Let’s go.

How does selling devices with Vehicle Motion Cues impact their value?

The Integration of Advanced Features: Even if you set a premium on devices that provide an ultimate user experience (and why wouldn’t you?), offering features like Vehicle Motion Cues can help you to sell more and sell for more. Yes, yes, we know, innovation is good for its own sake. But as well as simply making things work for people the way they want, it’s also a fantastic way of marketing devices as the cutting edge in comfort and ease of use.

Can improvements in motion technology influence the resale market?

Shaping Consumer Preferences: But with evolutions in motion technology, consumers might well place heavier emphasis on comfort, ease of use and other features that come partly from the fact that moving the furniture isn’t required. This could in turn effect demand and therefore resale values. A Vehicle Motion Cues model could become strongly desirable as a key selling point of a device, and thus become a distinguishing factor in the resale market.

How does Apple's focus on motion technology benefit users in the long run?

Long-Term Comfort and Accessibility: Apple’s development of this same technology to create features like Vehicle Motion Cues demonstrates a dedication to digital accessibility and user wellbeing – which, of course, benefits the user by creating common solutions for common problems, improving the experience of technology for more people.

Will other companies follow Apple's lead in addressing motion sickness?

The Potential for Industry-Wide Impact: These kinds of calls to action are often precedents for larger change, and Apple’s efforts, when successful, invariably open doors for competitors. If and when Vehicle Motion Cues arrive, it might just trigger a flurry of innovation that reinforces a pattern: that the software industry is ready to bend over backwards to make digital life more comfortable.

How does Gizmogo facilitate the selling of devices with advanced motion features?

Streamlining the Resale Process: With Gizmogo, you can sell devices with all the latest features, motion sickness notwithstanding, with a few simple steps. We’ve built a marketplace for today’s gadgets, to monetise the value of your advanced tech and transact in safety, ease and comfort.


In summary, Apple’s Vehicle Motion Cues herald the beginning of the end for motion sickness becoming the cause of many idle and unproductive hours in the era of ubiquitous digital technology. It’s not an exaggeration to say that this feature represents Apple’s golden ticket when it comes to accessibility and we can expect many more developments from talented teams in the years to come. The considerable effort that Apple put into making cars safer is but the tip of the iceberg. The constant improvement in technology will always come at a cost but, now that the spotlight is on the damaging effects of motion, that does bode well for users – and the tech industry – in the near future. Thanks to Gizmogo, devices such as iPhone 9, iPhone 10, iPhone 11 and Galaxy phones can be resold, and structures such as Darwinian selection can continue to adapt to the ever-changing world.

May 15, 2024
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