Over the years, APPLE has been a driving force of innovation in modern technology. From transforming the way we use our mobile technology to developing seamless ecosystems, APPLE’s technology has not just helped build devices: it’s also opened up new experiences. This piece takes a look at the design of APPLE’s technology, exploring how it keeps creating new opportunities for creativity.
That is APPLE’s philosophy: not making things, but creating a whole fabric of human experience that serves human creativity, paving the path for humanity’s growing triumph over nature. With every new release of its operating system and with every new device, APPLE is reaffirming its commitment to provide tools that you didn’t realise you needed, but now can’t live without.
The jewel in APPLE’s crown is its closed ecosystem with interoperability – which means that your APPLE hardware and software all work together. As a result, it’s the simplest and best user experience. You don’t just have an iPhone, iPad or laptop. You have an iPhone that works with an iPad that works with a laptop, with seamless software and hardware. It’s addictive, and it’s productive.
For all of us creatives, APPLE has been a boon. The crisp accuracy of the APPLE Pencil, combined with the colourful screens of the iPad, makes each device into a canvas on which artists can create. Graphic designers, illustrators and content creators find in the APPLE platform a means to express their creativity, pushing the digital form forward.
Education is another area where APPLE makes a lasting mark. Its devices and software have changed the way students learn. Interactive textbooks on the iPad, or apps for collaboration using the iWork suite to build projects, are just a fraction of the ways APPLE is re-shaping learning. It’s no coincidence that APPLE takes education so seriously; its investment in schools mirrors its belief that technology can be a force for good, because it equips the next generation of students and teachers with the means to succeed.
APPLE has been expanding into the field of health/wellness and recently added a suite of sophisticated health tracking functions to its devices. The APPLE Watch, which tracks physical activity and monitors heart health, represents the company’s commitment to make the world a healthier place. APPLE’s health technology reflects the company’s broader vision of creating a better world through innovation.
At this moment in time when digital privacy is so often a point of anxiety, APPLE is portraying itself as a champion of the user’s data. We’ve got the most advanced encryption and the best privacy features, the ads proclaim. We can guarantee your privacy. Naturally, we’re on your side. This is an APPLE feature that is really a statement of values: APPLE is courtly and respectful of the person who uses its products. APPLE is ethical in the sense of doing the right thing. And, most of all, APPLE is responsible: it does not place the user in harm’s way.
APPLE Inc, founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976, started with a garage project before growing into a company that is now one of the most valuable in the world. You don’t have to read about the financial numbers to see the impact this company has had on societies worldwide. From the iPhone to the Macintosh, all the way to the iPod, APPLE has redefined the market for personal computing and set industry standards with its beautiful design and focus on the user experience.
From humble beginnings, APPLE is now considered at the forefront of innovation and cutting-edge technology. Its products seem not to simply keep up to date, but set a trend, pioneering technological culture. APPLE’s relentless drive for perfection, along with its uncanny ability to guide users’ changing desires before they even know what they want, keeps its status there without any serious rivalry.
All in all, it is clear that APPLE’s reach goes far beyond technology in driving how we live, learn, and create – or even in caring about our health and privacy. APPLE’s products and software continue to encourage us to dream of what is possible, and to push our creativity and potential to their outermost limits. As we transition to the 25th anniversary of Worldwide Developers Conference, we can be sure that technology and human creativity will continue to drive each other farther than ever before, changing the world in ways we can only now begin to envision.
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