So much so that the battle, of constantly refining television technology, is perpetual and currently in the eye of the biggest TV players. Here is where LG has firmed its foothold in the mind of the public with their high-end OLED TV offering. But this is no longer the only game in town, and the LG QNED90T, powered by Mini LED technology, has come along with a strong trade to stand toe to toe with OLED in many respects and to justify a month-long stay in my household. Here is how that might change an OLED devotee into a Mini LED fan, albeit reluctantly.
It’s hard to resist anticipation, as you lug the LG QNED90T out of its box. Selling for $1,899 for the 65-inch size (it also comes in 75-, 85- and 86-inch versions), this is not the thinnest TV in the house but it still looked great, with a simple design and not too heavy to set up, even for a two-person job. I wanted to make it earn its keep by putting it next to a window to see how it handled natural light, which is almost always the domain of amateurish TVs.
There are also moveable legs that can be adjusted to provide some stability – another crucial but oft-overlooked part of the installation process. Finish it off with the familiar old Magic Remote and LG has solidified the most user-friendly facade despite a few issues with the pointer calibration.
Mini LEDs shine here, er, literally, as this LG QNED90T, which also uses LG’s Quantum Dot NanoCell tech, blasts much more light than my G2 OLED ever could at a similar price, especially indoors. This additional peak brightness doesn’t just ensure that what you see will commonly be clearer than the competition, it makes each frame look more vibrant while retaining better color integrity under bright light, even (and ironically) if you happen to be squinting against a sun glare.
LG also brings the intelligence featured in its AI TV to its user experience. The A8 AI Processor 4K optimises both the picture and sound, customising each scene to match your viewing expectations, so you don’t need to manually adjust settings. This commitment to democratising super-premium tech, and making it both accessible and easy to enjoy, is at the core of the LG brand.
Gamers will be especially pleased with the QNED90T, thanks to that 120Hz VRR display and the dedicated games feature, that will let you immerse in worlds and versus runs without a hitch.
While the sound from the built-in speakers - particularly using the AI sound modes - can be good, those who want a bit of cinema spectacle will want to add a soundbar, and the obvious next move for audio addicts would be to take those two pieces and merge them with a subwoofer.
It’s in stark contrast to LG’s WebOS 24, which is like a breath of fresh air. It’s much more organised and clean, with Quick Cards (small representations of recently used settings) as well as just about everything else sitting right at the top of the display, making it easier to reach. The top banner offers more than just a minuscule ad serving as Wallpaper Calls and Texts, although that’s the only app for now.
Dipping a toe into LG’s take on Mini LED, the QNED90T is not just a chip off the old block of LG’s desire to experiment and explore new technologies but it’s also the company’s entry into the high-stakes game of the future of premium televisions. The QNED90T shows how Mini LED can reach levels of contrast and brightness that closely mimic OLED, while keeping LG’s attention to quality and experience.
There can be too many tempting TVs to spend your money on at the top end of the market. If you’re torn between the deep black response of OLED and the dot-by-dot brightness of Mini LED, the LG QNED90T promises much of both worlds. It might occupy a strange middle ground in terms of pricing, falling between Mini LED sets that offer nearly the same attributes and prices but without the OLED luminance, and the new high-end OLED models, but the performance and specs counters many of the arguments against it and makes it a serious contender for many buyers.
To conclude, LG succeeded in making the PhotonUX Mini LED venture a big win for those seeking the brightness, colour fidelity and innovation to take on OLED. It won’t fully dethrone OLED, but it will definitely accommodate to those looking for a compromise-free middle ground. And the QNED90T is more than just an excellent TV: it signals that LG refuses to rest on its laurels and keeps pushing the limits of visual technology.
LG Electronics has continued to lead the consumer electronics and home appliances industries in the years since, pushing boundaries with breakthrough innovations such as its renowned OLED TVs and the very latest in Mini LED technologies. The company’s dedication to quality, prioritising sustainability and placing users at the heart of its product design continues to demonstrate the way forward as it relentlessly strives to propel the industry into their next exciting chapter towards the future.
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