As it has been with everything in the tech-enabled present, Apple has once again beaten everyone else at the game and have introduced a new feature that pushes the boundaries of the human condition. In other words, when no one is looking, Apple’s AirPods Pro 2.0 can be activated by simply tilting your head to the side or nodding your head twice to the right. Consider it the equivalent of Siri sex. And that’s not all the fun at the WWDC 2024 brought to Apple fans.
At the centre of Apple’s recent announcements was a series of Siri Interactions, or head-nod gestures, for AirPods Pro – situations where you’re in a crowded room or in a golden silence, and you can still communicate with your device by nodding or shaking your head. You can have your digital assistant on-call, but no need to whisper – comfortably declining a call from your grandma if required, or managing messages and notifications.
It isn’t just that gestures are ingenious, then; it is that Apple is working on continuously improving the clarity of communication between us and the machines we rely on. In the latest version of the AirPods Pro, for example, it has introduced an enhanced Voice Isolation setting. Speak on a call when there’s a lot of noise around you on the street, or you’re stuck near a building site, and the other end will hear nothing but your voice.
At the core of these features is the new Apple H2 chip, which powers the second-gen AirPods Pro. It not only powers the features already discussed, but the chip was also used to make Apple’s Adaptive Audio, Personalised Volume and Conversation Awareness features possible. So far, these features are exclusive to the AirPods Pro, but, as Apple did with Spatial Audio, there is a chance that it will make these groundbreaking features available to other AirPods in the future. That would be great for democratising some amazing sound technology, while keeping true to the Apple way of adding exciting features to its millions of customers.
Gamers have reason to celebrate, too, as Apple brings its Personalised Spatial Audio feature into the gaming sphere. The feature is now supported more widely on AirPods and ‘cocoon[s] your sounds in a sphere, locating them all around you … so you’re not just a player, you’re part of the gaming scene’. With better voice performance and a reduction in audio latency, Apple could help take our mobile gaming experiences to the next level.
With autumn comes the next release, iOS 18, and these exciting new features for the AirPods. Apple continues to push the boundaries for how we interact with our devices, and it’s a challenge to the tech industry to go further and break new ground. We not only advance the way devices work, but the way in which we can interact with them as humans.
But if you can disregard the rhetoric and delve into Apple’s brief and factual history, you’ll learn that this philosophy revolves around products that are intensely focused on innovation, quality and user experience. It’s not about just making cool smart gadgets. It’s about creating experiences that you believe will enrich people’s lives. Most importantly, it’s about always pushing the envelope further – evolving, and reimagining how technology can integrate into your life and work. With almost every update and new product release, Apple’s message is clear: we will continue to lead the technology revolution – creating ground-breaking technology that we put in the palm of your hands. We will continue to build products that change industries. That push the limit of what’s possible. That lead a new revolution. That reshape the way you experience technology. iPhone with Siri Interactions with AirPods Pro. New Voice Isolation feature. New Personalised Spatial Audio feature. Apple®Corporate
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