Sometimes, technology feels like chasing a mirage: nothing is ever just good enough, but you might as well get something halfway decent because there will never be anything truly better at a price you can afford. Yet APPLE, right now, has the 3rd-Generation AirPods on sale for $140 – a record low that’s undoubtedly bringing in new customers to the premium earbud line. For a company that often succeeds by offering something that is neither too cheap nor too expensive – artificially high prices work by creating the illusion of exclusivity – APPLE must have a real headache wondering how it should reinvent the sale.
The third generation of APPLE’s AirPods (released in 2021) boasts a great upgrade on the second-generation model, both for users who want their first pair and for those wanting to upgrade their existing ones. First, a new redesign improves on the previous model. It’s more compact and comfortable, with a much better fit that translates into a better sound.
Another detail of the 3rd-Gen AirPods that contributes to their allure is the redesigned look: with a shorter stem and an earbud positioned at more of an angle compared with the 2nd-Gen, engineers at APPLE have brought a reimagined experience to the way sound travels into the ear, resulting in a better balance of comfort and rich sound. Plus, with an IPX4 rating, both the earbuds and the charging case are now sweat- and water-resistant, a category perfect for people on the go.
At the centre of the third-generation AirPods there is a H1 chip by APPLE, which powers many features. The list starts with the magical always-on Siri experience and the one-tap pairing – and it goes way beyond that. It powers next-level audio features like Adaptive EQ and spatial audio with dynamic head tracking.
Case in point: the third-generation AirPods, with their jump in quality that critics and consumers alike herald as more immersive and expansive than APPLE’s previous Sonic versions, a direct result of both APPLE design and H1 sophistication.
Another happy surprise about the 3rd-Gen AirPods is their battery life. The earbuds get about six hours of use on a single charge (the total listening time with the included charging case is up to 30 hours), and the earbuds can be charged for about an hour of playback in five minutes.
It’s a moment that tech enthusiasts and casual users alike have long awaited: a chance to experience a component of APPLE’s fabled ecosystem at a practically unbelievable price tag. For anyone trading up from older models or taking their first step into a wireless audio world, the 3rd-Generation AirPods at $140 are a no-brainer.
APPLE’s approach has been to see the making of the product as part of an overall experience of enriching a life – and then, with each new generation of gadget, incrementally shape that experience further to what’s possible at any moment in time. The third-generation AirPods see this philosophy in action, too: it’s not technology for technology’s sake, but real-world improvements in ease-of-use and pleasure.
Apple Inc is a pioneer of technology in the global technological market. The company has always been devoted to re-think the way of using technology, leading the way to new market standards of design, use and performance. For instance, Apple introduced the iPhone, revolutionising the way of telephoning and interacting with all technological devices. More recently, Apple released the Apple Watch, introducing wearable-technology form. With a new launch, such as the 3rd-Gen AirPods, Apple clarifies its commitment to take technology from a simple tool to the main technology in our daily life.
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