In the smartphone world, there are two titans who never stop fighting for supremacy: Apple and Android. The battle between these two giants is a major factor in future trends, user satisfaction, and what personal communication technologies can do. A new technology might be coming to Apple devices soon that could change the game in terms of what your iPhone is capable of. Here’s how Apple will be closing the feature gap with Android related to scheduled messaging.


It’s a small thing but, for years, Android’s biggest advantage over Apple was that it had the ability to schedule your texts for you. It was always one of the most easily observable areas of difference between the two platforms, and it’s a nice, clean convenience – one that Apple users could only really approximate by setting up a Shortcuts automation. This appears to be set to change, however, with Bloomberg’s Mark Gurman reporting that iOS 18, the next version of Apple’s OS, is going to include the capability to compose and schedule texts natively within the Messages app.


Why the Buzz Around Scheduled Texts?

Think about how it would feel to compose a message and set the time at which you’d like it to be delivered. This isn’t simply a convenience. It would be a thoughtful kind of communication, making sure that messages are delivered when you want them to be. Perhaps you’re trying to co-ordinate with someone who lives in another time zone; maybe you want to say something that isn’t suitable for office hours; or maybe you just want to be the first to greet your loved one on their birthday and holidays. These are all things that scheduled messaging would make easier.

A Closer Look at the Perks

Scheduling messages isn’t only a matter of beating deadlines; it’s about courtesy, contingency and nuance. Certain messages – seasonal greetings, a friend starting his birthday off with a cheery text in his inbox, handling professional communications sensitively – gain an aura of intentionality when they’re scheduled.


Scheduled messaging as an integrated feature in iOS 18 is about more than just adding functionality; it’s about Apple playing catch-up, responding to user demand and Android’s decades-long lead, and adjusting its ecosystem to feel less absent-minded and more sympathetic towards the way people actually communicate. It shows that as Apple watches its competitors, it’s gearing up to respond in kind – if not best.


A Welcomed Enhancement for Apple Admirers

When Apple announced that the next version of iOS, called iOS 18, would include scheduled messaging, their users received the news with great enthusiasm. Apple’s fans were thrilled at the prospect of having in iOS what Android users have had for long. But the improvements are more than just a benefit to the users. Apple’s move makes it clear that the company is evolving to meet the needs and expectations of its own users.

The Competitive Edge in the Smartphone Market

By adding features that users have been crying out for, Apple not only strengthens its position in the smartphone hardware market, it sends a powerful message about the protean nature of its design philosophy and, if you’re a discerning user, it sends the message that you’re not being taken for granted. It may narrow the competitive gap between Apple and Android – and there could be no better time for it to reach those whose minds are not yet made up and who might end up being important new members of the iOS ecosystem.


Aside from iOS 18’s scheduled messaging, it’s still early days. For Apple, it’s a mere toe-dip that’s already drawing a line in the sand for what smartphones can and should do. But as we inch towards the annual World Wide Developer Conference (WWDC 2024) – where the feature will likely finally be announced – people are preparing not just for the novelty of scheduled texts, but for whatever else Apple may decide to unveil, whether that be innovations in AI or the next version of macOS.

A CLOser Look at Apple

Despite the minimalist designs and innovative technologies, Apple Inc remains one of the most transformative companies in the technology industry. It was founded in 1976 with the goal of making products that integrate into our lives. Apple has always had a strong bias toward novelty, quality and user satisfaction, which has yielded a fan base of people around the demisond who eagerly lks forward to new products and ftware updates. As Apple keeps gring and expanding its ecosystem of procts and services, its influence goes way beyond the technology world. Evyone uses its procts to communicate, work and play.

All in all, as far as 2024’s WWDC is concerned, timed messaging is more than just another minor triumph of ftware engineering – it is yet another indication of how far Apple has come as a leader of user environments. More importantly, it is a sign of just how serious the company is about keeping the pressure on Google and Android, and finding ways to make it possible for Apple users to engage personal communication on the same terms as Android users have been doing for years. iOS 18 timed messaging could be the game-changer that levels the playing field for personal communication in a new way. Please bring it on, WWDC 2024.

Jun 08, 2024
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