Unveiling GOOGLE's Latest Marvel: Gemini's 'Ask This Video' Revolutionizes YouTube Queries

It seems there’s no stopping Google’s onward march of digital-age innovation, with its Gemini-enabled ‘Ask This Video’ feature – the latest addition to the company’s fast-growing armoury of world-changing technology – set to revolutionise the way we browse YouTube, one of the world’s leading online video platforms. What’s it all about? What will this mean for keen YouTube users and video content creators? And what’s with the strange name? Let’s take a closer look.

What Is GOOGLE's "Ask This Video" and How Does It Work?

Imagine not having to guess or think about knowing, at a glance, that the exact information you’re seeking is encoded within a YouTube video without having to scrub through the timeline. That’s what Google’s enabling with its new ‘Ask This Video’ feature, powered by Gemini. With a recently updated version of the Android app, if you’re watching a YouTube video and, for example, see something off in the distance that caught your eye, you tap and hold down on the power button, and then bring up Gemini. Gemini will now be looking at the video context and says: ‘search in this video?’ It pops up a little dialog.

The Nuances of GOOGLE's Gemini at Play

In particular, Gemini’s ability to parse and respond to queries about specifics – when two products supply almost the same thing, what makes one stand out from the other? What are the essential points touched on throughout the video, and how do they relate to each other and to the overarching topic? – illustrates a major advance in AI’s ability to learn and synthesise nuanced information that experts consider important.

Searching Made Swift with GOOGLE's AI

Google’s tool ‘Ask This Video’ will not only speed up browsing on YouTube when looking for short answers from longer video-tutorials or reviews online, but it will also enrich the learning and entertainment experience on the platform.

Fine-Tuning Required for GOOGLE's Ask This Video

That ground-breaking albeit flawed search interface shouldn’t be taken as an assurance that they’ve got it all figured out. Already, we can see the cracks in the foundation of Google’s seemingly all-knowing all-seeing search algorithm — there are many instances of incomplete queries made, misidentified videos, and even outright glitches in its functions. It’s clear that there’s still much to be done to make AI-driven search truly perfect – if it ever can be. As with all rolls-out of new technologies by Google, ‘this year’s model’ is always trumped by that next year’s iteration. Perhaps we’re witnessing the bumps on the road to a more perfect algorithm taking us back to the days when the search engine actually delivered ‘results’ versus ‘answers’.

The Impact on Content Creators and Viewers

For content makers, the rise of Google’s ‘Ask This Video’ feature means opportunity, but also uncertainty: opportunity in how it might lead to greater engagement as it makes access to the content of their videos simpler, but also the worry about forms of viewership and the interpretation of content by an artificial intelligence.

GOOGLE: A Beacon of Digital Innovation

But at its heart Google is still the exciting, innovative company that’s changing how we interact with each other, and with technology, on a day-to-day basis. From ongoing developments in its search engine to new AI projects like Gemini’s ‘Ask This Video’, the company is constantly evolving, and playing a vital role in helping us imagine what the increasingly digital life can be like. Considering all the new things Google has in store for us, it’s not hard to imagine that the digital revolution is not yet over. It has much further to go, and much more to show us, in the future.


Formed in 1998, Google is an American multinational technology company that has revolutionised the global digital landscape. Known for its eponymous search engine, the company has branched out into numerous other services and products over the past two decades, including software, hardware and artificial intelligence technologies. The company’s mission is to organise the world’s information and make it universally accessible and useful, and it continues to ambitiously push the limits of technology and how it is employed in our everyday lives as a company that is ‘dedicated to the users’.

May 30, 2024
<< Go Back