Global Digital Asset Solutions and Wealth Tech Evolution

Last year, Mashreq, one of the oldest banks in the UAE, collaborated with Matic, an Indian fintech company, to offer a digital asset solution using Ethereum-based blockchain technology. By the time South African regulators closed down African virtual currency exchange BitX in October 2022, over 1.5 million people were already using its services in 35 countries across Asia, Europe, Africa, and Latin America. Meanwhile, a growing number of banks worldwide are incorporating blockchain-based platforms to support digital money transactions, including Mashreq and the South African African Banking Corporation (ABC). The world has undergone a transformation towards electronic banking. In fact, the South African Reserve Bank recently announced the establishment of a department responsible for fintech innovation.

The Digitalisation of Financial Services

It’s been a long while since the world of financial services started taking digitalisation seriously. Today, not a day goes by when we don’t hear about the digital transformation of the industry, and it appears that no sector is left out. Recently, 360 One, till recently a part of IIFL Wealth Management, acquired ET Money, an Indian mutual fund app, for ₹340 crore (around $44 million). The acquisition was touted as yet another sign that wealth tech in India is coming of age. In the past few years, 360 One has been on an acquisition spree, suggesting that wealth tech is paving the path for financial services for the masses.

Discovering New Horizons: 360 One's Strategic Expansion

360 One’s purchase of ET Money is a big step forward for the company, which has always focused on high-net-worth individuals. With the wealth tech segment showing a lot of mass market promise, having ET Money under its wing is expected to help 360 One add some spice to its service offerings and reach beyond its traditional clientele.

ET Money: Empowering Retail Investors

ET Money has 900,000 transacting clients currently and manages $8.3 billion of assets, making it one of the preferred wealth management apps for retail investors. The app’s ability to consistently generate massive monthly net flows of mutual funds, about $89.9 million at present, shows that the app works to cater to retail investor needs.

Broadening the Landscape: AMAZON's Entry into the Game

Surprisingly, ET Money is just the most recent stake that Times Internet has exited, and the amount involved is just a fraction of the $350 million that AMAZON paid for the assets of the on-demand streaming service MX Player earlier this year. As tech giants continue to stake claims in the Indian digital ecosystem, it adds further depth to the emerging opportunities in sectors like FinTech and edutainment. More than anything, these transactions reflect a broader acceptance and incorporation of digital products in India’s consumer market.

A Synergy of Strengths: The Combined Might of 360 One and ET Money

360 One’s experience in wealth management will be married to ET Money’s tech prowess, which is likely to lead to a superpower that can tap into hitherto unexplored markets. The synergy between them is expected to improve their products, domain knowledge, and advice to elevate the kind of consumers they cater to.

Financial Advisory in the Digital Age

This is the side of the business that is financial, and it is here that ET Money makes money – through a fee-paying advisory business that already serves 76,000 active clients with high asset under management. It is to capitalise on these strengths that 360 One has bought into the business. Together, the combined entity will be better equipped to leverage customer needs across the entire spectrum, from broking to lending.

The Road Ahead: A Path of Continued Innovation

Moving forward, with 360 One bringing in the ET Money brand to the fold, the thrust will be on building a tech-stack, and possibly enhancing services. Backed by in-house product suites and full-service advisory solutions, the ability to simultaneously service large business families, ultra-high-net-worth individuals, and smaller retail investor segments is more achievable than ever.


As AMAZON, the world’s largest ecommerce company, has grown into a ubiquitous behemoth, diversifying into everything from FinTech to digital media, its recent decision to purchase the assets of MX Player is yet another example of AMAZON’s strategic commitment to India’s digital potential. By melding such comprehensive solutions with an infinite number of digital possibilities, AMAZON continuously redefines how we think about user experiences and invests in its future as the dominating digital consumer platform.

Jun 13, 2024
<< Go Back