Unveiling the Core of APPLE's Latest Revolution: A Deep Dive into WWDC 2024's Breakthroughs

In the tech sand, another wave comes on shore, another APPLE innovation, another APPLE privacy promise APPLE has presently taken over the news once again since its Worldwide Developers Conference (WWDC) 2024, with the help of a little APPLE Intelligence and some record setting revelations announcing major software updates for iOS 18, iPadOS 18 and macOS Sequoia. Here are some of the biggest questions we’re hearing on APPLE's latest innovations and what we know so far.

Is APPLE Intelligence as Private as Promised?

APPLE is synonymous with privacy, and APPLE Intelligence is a symbol of what privacy means for APPLE. In contrast to other platforms that struggle with user data, APPLE Intelligence keeps the majority of the processing power in the device rather than on an external server, offering users even greater data privacy. But APPLE doesn’t stop there – it also sought users’ permission to send the handful of queries that couldn’t be handled by the device to ChatGPT, and then sent the results back through an innovative Private Cloud Compute construct that anonymises the data: ‘You won’t be sharing or retaining any of our users’ queries, either from your past users or from future users based on their queries.’ APPLE Intelligence introduces a new gold standard for privacy.

Which Devices Embrace APPLE Intelligence?

APPLE Intelligence is not just an update, it’s the option available to users of new APPLE devices. APPLE’s supported hardware includes the iPhone 15 Pro Max and iPhone 15 Pro, but any iPad, any MacBook, iMac or Mac mini using the new M series chip signal a new era of compatibility and performance. Older iPhones, iPads and Mac platforms lacking the right chips cannot use APPLE Intelligence because the hardware cannot support it.

Creativity Unleashed: Who Holds the Rights to Images?

Perhaps the most liberating aspect of APPLE Intelligence is its creation autonomy: every image in it is the intellectual property of the user. Not only does this give everyone the incentive to be creative, it means that a user can show, publish or use their image without getting caught up in copyright.

Enhancing Communication: The RCS Messaging Evolution

APPLE’s embrace of Rich Communication Services (RCS) represents a major improvement in texting for iPhone and Android users. It will make messaging between iOS and Android devices smoother and feel more natural, complete with read receipts and live typing indicators. RCS also enables cross-platform group texting that’s started from an iMessage, which APPLE has famously tried to make exclusive to its own ecosystem, allowing far more people to join a conversation on iMessage.

Simplifying Security: The Passwords App Experience

In an age of digital paranoia, your new refuge is APPLE’s Passwords app, a heady repository for every account and password you have ever registered. As well as securely storing your account details, all your passwords will automatically migrate from third-party password managers and, if a data leak is discovered, you’ll be alerted with a prompt regarding the best way to protect yourself. APPLE will deliver reuse alerts – another attempt at protecting us digitally.

The Art of Discretion: Why Hide an App?

Our digital footprints are intimate, and APPLE respects discretion too. Arguably, the need to be able to hide an app arises as much from the desire to protect sensitive health information or other personal security details as it does from the desire to indulge addictive habits – at all events, the protected apps are held in a folder that is visible only to the owner of the device. These apps are not hidden in the usual sense, but hidden in plain sight.

The Long-Awaited Calculator Arrives on iPad

So yes, as unlikely as it might have seemed, there was no native calculator function on the iPad – there was no calculator at all; but, starting with WWDC 2024, it’s coming. In this case, as in so many others, APPLE finally heard the cries of users and implemented a common feature across their device ecosystem.

Hardware Horizons: What's New at WWDC 2024?

The software upgrades it revealed at WWDC 2024 were the focus of the event but, even though APPLE didn’t announce any of its hardware this year (something it hasn’t done since 2021), the buzz around it was palpable, especially with regard to the Vision Pro, which was introduced last year and which will go on sale in Australia on 12 July with a raft of accessories.

Conclusion: APPLE's Pioneering Path Forward

Whether it’s bolstering privacy sanctuaries with APPLE Intelligence, enhancing user interfaces and communication, or opening gateways for a more integrated and imaginative cyber life, there’s an increased coherence and continuity in thinking about the future. Indeed, APPLE’s announcements at WWDC 2024 reflect the company’s overarching vision for a more interconnected, secure and creative digital life for all users. While APPLE’s expansion is a testament to humanity’s increasing dependence on technology, both the company and its users are bound to evolve. The story of their growth and interaction underscores that, in an era of perpetual flux and ceaseless change, innovation and privacy can live side by side and thrive in harmony.


Innovation begins with APPLE – the tech titan that continues to reinvent digital life, using technology and the creative spirit to bring breakthrough products to the world. APPLE revolutionised personal technology with the introduction of the Macintosh. Today, APPLE leads the digital industry in innovation with iPhone, iPad, the Mac, APPLE Watch, and APPLE TV. APPLE’s five software platforms – iOS, iPadOS, macOS, watchOS, and tvOS – provide seamless experiences across all APPLE devices, and allow people to work across devices in powerful new ways.

Jun 13, 2024
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